The Shelfie was started by Nicola Williams as a small side project in 2015.
Nicola grew up in the small sugarcane farming town of Empangeni in KwaZulu-Natal, and has lived in Cape Town since 2008.
Inspired by the two great loves she inherited from her mother, plants and birds, The Shelfie was born after Nicola began creating a plant haven in her cottage's small courtyard, and artworks of birds which reminded her of childhood riverside bird-watching.
It was a natural progression from the excessive home decor DIY that Nicola found herself doing when she moved into her new home. While creating planters and prints and fixing furniture to perfectly suit her space, Nicola found that making affordable, beautiful and trend relevant decor items was her passion.
In 2018 Nicola left her job in corporate as a fashion buyer to pursue her love of all things plant related and The Shelfie is now Nicola's full-time baby. She spends her days doing artworks, potting plants and developing new and exciting products for the customers as crazy about plants as she is.